Our brief from Smith+Nephew was to provide a brand identity that would inject warmth and optimism into the cold and clinical sector of Orthopedics, Advanced Wound Management and Sports Medicine.
We drew inspiration from Matisse, who overcame his own physical health challenges to create some of the greatest work
of his career. In a period, he described as his ‘second life’.
In homage to Henri Matisse, we re-drew the human body as a canvas, whilst staying true to its original form. The creative is a visual metaphor for how colourful life can be, the poster is a short summary of how the brand guidelines are expressed as a full scale body.
Creative Directors - Adrian Burton, Lou Hunter
Designer - Brinley Clark
Agency - Superunion