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Simple Value

Argos repositioned their value range as Simple Value: 140 essential everyday items. The usefulness and value of these
items is self evident and the packaging copy reflects this. By adding a twist in the product descriptions the copy elevates the conversation, creating empathy and customer engagement with a straightforward and honest tone of voice. 

Creative Director - Dave Roberts

Design Director - Mark Wood

Designers - Brinley Clark, Matthew Hill, Wayne Peach

Copywriting - Reed Words

Agency - The Partners

Brinley Clark Portfolio 2021B47
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