Argos repositioned their value range as Simple Value: 140 essential everyday items. The usefulness and value of these
items is self evident and the packaging copy reflects this. By adding a twist in the product descriptions the copy elevates the conversation, creating empathy and customer engagement with a straightforward and honest tone of voice.
Creative Director - Dave Roberts
Design Director - Mark Wood
Designers - Brinley Clark, Matthew Hill, Wayne Peach
Copywriting - Reed Words
Agency - The Partners